| Advertiser: | Sportsbet |
| Creative Agency: | Droga5 |
| Added: | 19 September 2011 |
Sportsbet has unveiled a new campaign with the tagline 'The Greatest Invention Since Betting'.
Created by Droga5, the campaign centres around Sportsbet's mobile betting platforms.
The campaign is running across television and radio, timed to coincide with the AFL Preliminary Finals this weekend.
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.