Microsoft has launched a treasure hunt-style campaign to promote Internet Explorer 9 which encourages users to find "The Edge of the Internet".
Created by Wunderman, the campaign is "based on the premise that the internet is a universe estimated to be 25.2 billion pages large", with the first person to find 'the edge' to win $20,000.
The idea follows on from Wunderman's "TenGrandisBuriedHere" campaign in 2009 for Microsoft’s Internet Explorer 8, which won a number of awards including Grand Prix and Gold at APMA Star Awards, Gold at Spikes Asia, a Silver ECHO, and an MAA Globe.
that the internet is a universe estimated to be 25.2 billion pages large
