Lenovo has launched an integrated brand campaign centred around experiential installations in airports across Australia and New Zealand.
Created by Play Communications, the campaign uses a custom-designed motorbike and side car integrated with Lenovo's latest "Halo" laptop - the "Dream Realisation Device" - to illustrate what can be achieved by those who get out and "do".
The campaign is running in Melbourne, Brisbane and Sydney domestic airports, Auckland International airport, and is supported by online and social media.
