Canadian beer brewery Molson Canadian has served up a clever campaign that placed a full beer fridge in cities around the world but the only way to open the fridge was with a Canadian passport.
Watch the making of The Beer Fridge.
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Production Company: Partners Film
Director: Jonty Toosey
#IAMCANADIAN
