The ASX has crashed
| Advertiser: | Mitsubishi |
| Creative Agency: | Clemenger BBDO (Sydney) |
| Added: | 29 July 2010 |
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Media Agency:
MECMitsubishi has commenced its pre-launch campaign for the Active Smart Crossover (ASX) model with a viral video campaign.
Wordplay is used to lure people into watching a video titled "the ASX has crashed", giving the impression that the Australian Stock Exchange was the subject, rather than Mitsubishi's car.
The campaign was created by Clemenger BBDO Sydney.
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