The ASX has crashed
| Advertiser: | Mitsubishi |
| Creative Agency: | Clemenger BBDO (Sydney) |
| Added: | 29 July 2010 |
Click on thumbnails :
Mitsubishi has commenced its pre-launch campaign for the Active Smart Crossover (ASX) model with a viral video campaign.
Wordplay is used to lure people into watching a video titled "the ASX has crashed", giving the impression that the Australian Stock Exchange was the subject, rather than Mitsubishi's car.
The campaign was created by Clemenger BBDO Sydney.
latest comments
| 3:19PM |
"Are they serious! What is this world coming to? I have seen this image separate to this article and I did not ..." Maree on QTC ad barred for suggesting "... |
| 3:12PM |
"The pose is hardly sexualised. They both look young. The girl is wearing a dress, the guy is wearing shorts. A..." Kandi on QTC ad barred for suggesting "... |
| 2:31PM |
"Does Stuart Sayers look a little bit like Rohan Lund? or is it just me..." Media Guy on Yahoo!7 hires group COO |
blogs (click for more»)
Two Cents: Not so trendy
My favourite game at this time of year is sitting in a meeting and watching keenly as each person in the room competes to be the first to mention one of these new trends.
