The ASX has crashed

29 July 2010

Advertiser: Mitsubishi
Creative Agency: Clemenger BBDO (Sydney)

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Mitsubishi has commenced its pre-launch campaign for the Active Smart Crossover (ASX) model with a viral video campaign.

Wordplay is used to lure people into watching a video titled "the ASX has crashed", giving the impression that the Australian Stock Exchange was the subject, rather than Mitsubishi's car.

The campaign was created by Clemenger BBDO Sydney.

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