That's My Woolies
| Advertiser: | Woolworths |
| Creative Agency: | M&C Saatchi |
| Added: | 21 July 2011 |
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Woolworths has kicked off a brand campaign with the tagline "That's My Woolies".
Created by M&C Saatchi, the campaign features a wide range of genuine customers interviewed on location in Woolworths stores talking about the reasons why they love their "Woolies".
The television spots are supported by point-of-sale, print, DM, digital and outdoor executions.
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