Australian Wool Innovation unveils its global campaign 'Tested by Nature, Tested by Us' for its Woolmark brand via the recently-appointed Host.
The campaign stars Fred the sheep, motioning through various landscapes of endurance, to show us just how much wool can withstand – ending with the simple question, 'So, what makes you think it can't handle your washing machine?'.
Can we finally wave goodbye to the days of shrunken jumpers? Woolmark thinks so.
'Tested by Nature, Tested by Us' will run cross film, print, digital & POS.