The Advertising Standards Bureau (ASB) has relaunched its public education campaign courtesy of the Outdoor Media Association.
Created pro-bono by George Patterson Y&R Melbourne, the "Tell Someone Who Cares" campaign was originally created in response to research conducted in 2006 which showed that awareness levels of the ASB should be improved to ensure people knew where to lodge complaints about advertising.
The campaign is running on the streets, in shopping centres, on billboards, buses and taxis.
