| Advertiser: | KFC |
| Creative Agency: | Ogilvy |
| Added: | 13 December 2011 |
KFC has launched a campaign which takes a stab at the quality of McDonald's chicken patties.
The "Tastes So Good" campaign was created by Ogilvy in partnership with MediaCom, and uses colourful puzzle blocks to show how "competitors" break apart and fuse together a chicken patty.
The campaign is running across print, television, radio and online.
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.