Online travel company Expedia has launched an interactive guessing game showing model and reality television star Nathan Jolliffe travelling to 15 secret destinations around the world.
Called 'Tag Me If You Can', the campaign asks consumers to guess Jolliffe's location in a series of YouTube videos for the chance to win a share of $150,000. It was created collaboratively by BMF, DangerMouse Productions, Carat Sydney, We Are Social and Cre8 Marketing & Entertainment. It will be supported by television, online and social media executions.
