Tooheys New has launched a humorous campaign which plays upon the idea that over a Tooheys New, 'even the most unlikely of relationships can be taken to the next level– that of mateship'.
Created by BMF, the 'Supporting Mateship' campaign aims to demonstrate how the bonds of mateship are formed and how Tooheys New helps to cement them. It is led by two television spots, and is supported by packaging and out-of-home executions.
