In an attempt to appeal to young workers, Intrust Super has launched a campaign called 'Superboring' that recognises the thought that "superannuation is as boring as it gets".
The campaign was collaboratively created by Brisbane-based creative agency New Word Order, campaign strategists OMD and digital agency Mettro. It asks entrants to create an original animated GIF online, and then "make choices to take control of their super" for the chance to win an overseas experience. It will be brought to life through a mobile app and executions across social media, online and radio.
