Have you always wanted to learn how to ride a unicycle or open a rare book store? St. George wants you to take action and start something new in its latest campaign.
The ad is the first execution from Saatchi & Saatchi and features a kid dressed as a dragon who speaks words of wisdom about seizing the day as a little reminder that there's no better time to start doing what you love.
The spot will be supported by print, out-of-home and digital.
Production: The Feds
Executive Creative Director: Damon Stapleton
Creatives: Dan O’Connell & Sam Chappel
Director: Matt Palmer
Producer: Karen Watson/Lizzy Nash
