Size matters? Nissan reckons a little weapon is all you need. The firm's ad for the Juke takes a cheeky look at some of history's small guys: Ghengis Khan, five foot four. Alexander the great, just five foot five. Napoleon Bonaparte, five foot two. "What that teaches us," says the voiceover man, "is that bad asses come in small packages."
Proving its bad assness, the Juke then skids through a wasteland armaggedon with some fire for good measure.
Nissan Australia executive general marketing manager Peter Clissold said the campaign, by WhybinTBWA Melbourne, "really captures the personality and excitement of this little weapon.”
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