Dove is to launch a new TV marketing campaign featuring Life Styled editor Paula Joye, and Packed to the Rafters actress Zoe Ventoura.
There will be a further two TVCs to be rolled out in September and October.
October will see the return of the Dove Pink range in support of the National Breast Cancer Foundation. Dove will team up with Woolworths in a promotion that will see it donate an extra one dollar every time a consumer purchases two products from the range at Woolworths.
