Shedding a new light on disability

17 May 2010

Advertiser: Scope

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ECD: Jason Williams
Copywriters: Andrew Woodhead & Elle Bullen
Art director: James Orr
Agency producer: Mandy Celms
Leo Burnett and not-for-profit organisation Scope have partnered with Aussie rock band Rudely Interrupted to raise awareness of Scope's "See the Person" Week.
The inaugural "See the Person" Week will launch today (17 May) to encourage people to see the person, not the disability. The advertising and PR surrounding the campaign is designed to reach a younger demographic. By having the band embody the campaign message the idea was to talk to our youth audience through music - a "language" that they already appreciate, respect and understand. 

ECD: Jason Williams

Copywriters: Andrew Woodhead & Elle Bullen

Art director: James Orr

Agency producer: Mandy Celms

Leo Burnett and not-for-profit organisation Scope have partnered with Aussie rock band Rudely Interrupted to raise awareness of Scope's "See the Person" Week.

The inaugural "See the Person" Week will launch today (17 May) to encourage people to see the person, not the disability.

The advertising and PR surrounding the campaign is designed to reach a younger demographic.

By having the band embody the campaign message the idea was to talk to our youth audience through music - a "language" that they already appreciate, respect and understand. 

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