BMF's Share your Story campaign for the Royal Commission aims to inform those who have experienced child sexual abuse within an institution how to tell their story.
The campaign is based on the strategic insight that ‘every story brings progress closer’ and addresses the challenge survivors may face in speaking about their experiences.
Share your Story runs across print, radio and digital displays.
Credits:
Creative Director: Justin Ruben
Art Director: Rita Stern, Bradley Averill
Copywriter: Lucy Kough, Katie Moore
Planning: Andy Wray
Managing Partner: Stephen McCardle
Head of Account Management: Lisa Ramsey
Group Account Director: Belinda Hall
Digital Creative Team: Rita Stern, Lucy Kough, Matthew Hughes
Technical Director: Mark Ellis
Executive Digital Producer: Jo Cooper
Digital Producer: Brian Nicholson
Experience Architect: Peta Bellamy
Technical Lead Developer: Sam Power
Agency Print Producer: Jane Gower
Art Buyer: Basir Salley
Photographer: Andreas Smetana
Radio Producer: Katie Harper
