Viva wants mums to share the cleaning load with the kids in a new two part TV campaign from JWT.
Through brand research, Viva revealed that 85% of the housework it completed by mums. They used this research as a marketing tool in the new initiative that aims to promote Viva products and encourage children to help around the house.
To coincide with the TVC, Viva created a website www.sharethecleaning.com.au that invites consumers to create a cleaning calendar for the whole family.
The campaign will be supported but social media, online and in-store promotions.
To watch the second spot, click here.
PR: Zing
Digital: Soap Creative
