Sex in the city

25 May 2010

Advertiser: Toyota
Creative Agency: OddfellowsDentsu
Media Agency: TMS

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Executive Creative Director: Wayne Maloney
Creative Directors: Mark Sheridan & Jo Meadows
Agency Producer: Carolyn Thomas 
Account Director: Nadine Fine 
Production: Rotor Studios

Executive Creative Director: Wayne Maloney

Creative Directors: Mark Sheridan & Jo Meadows

Agency Producer: Carolyn Thomas 

Account Director: Nadine Fine 

Production: Rotor Studios

Toyota is launching a Yaris campaign to engage with a target audience of under 35 year old females.

Produced by Oddfellows, the animated TVC features illustrations by the artist Megan Hess, who designed all Candace Bushnell’s Sex and the City book covers. 

The TVC campaign will be aired in line with Yaris' Follow Film package for Sex and the City 2 in cinemas nationally, as well as highly targeted Pay TV programming. 

The TVC concept has been developed from the bespoke advertorials created by Cosmopolitan magazine for the brand, and featuring the Megan Hess illustrations. 

Other media initiatives include Cosmopolitan Magazine’s series of advertorials, double page spreads, extensions into other magazines and online.

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