Executive Creative Director: Wayne Maloney
Creative Directors: Mark Sheridan & Jo Meadows
Agency Producer: Carolyn Thomas
Account Director: Nadine Fine
Production: Rotor Studios
Toyota is launching a Yaris campaign to engage with a target audience of under 35 year old females.
Produced by Oddfellows, the animated TVC features illustrations by the artist Megan Hess, who designed all Candace Bushnell’s Sex and the City book covers.
The TVC campaign will be aired in line with Yaris' Follow Film package for Sex and the City 2 in cinemas nationally, as well as highly targeted Pay TV programming.
The TVC concept has been developed from the bespoke advertorials created by Cosmopolitan magazine for the brand, and featuring the Megan Hess illustrations.
Other media initiatives include Cosmopolitan Magazine’s series of advertorials, double page spreads, extensions into other magazines and online.