Schwarzkopf has launched a campaign to promote its annual 'Search for Australia's Most Beautiful Hair' competition.
Created by Urban, the campaign will feature print, television, digital and experiential executions. The competition itself runs for ten weeks, and kicks off with on-the-street 'scouts' scouring Australia for entrants. It is also running across The Schwarzkopf Facebook page, giving consumers the chance to enter their own friends and family. The winner will recieve a host of prizes, led by a five page spread in a range of print titles.
