RAC Roadside Assistance in Perth has launched a television campaign featuring real RAC patrolmen giving a fly-on-the-wall insight into the everyday reality of breakdowns.
Created by The Brand Agency, the campaign includes a 60 second spot introducing four individual patrolmen, a 60 second spot that tells the story of a rescue of a baby, and five 30 second spots showing various rescues as they take place.
The television campaign will run across WA with other media to follow later.
