Roadside Assistance

6 April 2011

Advertiser: RAC
Creative Agency: The Brand Agency (WA)

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RAC Roadside Assistance in Perth has launched a television campaign featuring real RAC patrolmen giving a fly-on-the-wall insight into the everyday reality of breakdowns.

Created by The Brand Agency, the campaign includes a 60 second spot introducing four individual patrolmen, a 60 second spot that tells the story of a rescue of a baby, and five 30 second spots showing various rescues as they take place.

The television campaign will run across WA with other media to follow later.

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