The Bundaberg Distilling Company (BCD) has served up a campaign to aid the Bundaberg community after the recent flood crisis.
The BDC and Diageo already made a $200,000 donation to the Red Cross Queensland Flood Appeal and aims to raise an additional $250,000 through the sales of the special Road To Recovery Rum.
To show their support, all agencies involved worked pro-bono on the campaign.
The initiative will be supported by social media, PR and events.
