News.com.au has launched a campaign aiming to stimulate national conversation about the dangers of increasing street violence, called 'Real Heroes Walk Away'.
A release from News Life Media said: "The message of news.com.au’s 'Real Heroes Walk Away' campaign is positive and simple. When trouble starts, walk away. There is nothing heroic about getting involved in a fight.
Heroes don’t escalate violent situations, they defuse them. News.com.au is asking readers to chill out, stop and think before throwing a punch that could be fatal."
It is running across the News.com.au website and offers consumers an online petition to show their support.
