VB has launched a television spot in its 2012 'Raise A Glass appeal' campaign, which aims to demonstrate its attempts at uniting family members of fallen Australian soldiers.
Created by Droga5 Sydney, the spot stars a woman named Bree Till who was widowed when her husband Brett died in Afghanistan in 2009, and encourages all Australians to 'raise a glass to those who serve' this Anzac Day.
The campaign's initiative to unite the families of the fallen, however, was inspired by a photograph of Australian diggers during WW2 in Egypt.
