Media agency: Media Contacts
Creative director: Scott Nowell
Lead creatives: Benn Sutton and Jed DePyper
Yahoo!7 has launched a new campaign for their recently acquired travel planning website, TotalTravel.
The TVC shows a family arriving at a hotel expecting a relaxing holiday but which is instead met with shambolic service. The video attempts to demonstrate TotalTravel's tagline, "where to go before you go".
The commercial will air on Channel Seven and 7Two from July through to September, and will be supplemented by online advertising on Facebook, YouTube and other off-network sites.
