Remember that arcade game where you would drop coins on a moving block so the coins would fall off and you'd win? Intel's new campaign uses a virtual version of the game to give away new Ultrabooks.
The campaign uses social media and a virtual game to engage contenders and promote the brand.
Intel's APAC regional manager for advertising and digital programs, Stephanie Gan said “Push for Ultrabook is a celebration of what’s possible with technology with a Intel twist that people have come to expect from Intel. There is something quite magical about being able to trigger a real machine located on the other side of the world, from your PC.”
Creative Directors: Masashi Kawamura and Qanta Shimizu
Producer: Shota Hatama
Production: Birdman Inc
