Mount Franklin wants Australians to 'feel good moments every day'. The water brand has launched a new campaign via McCann pushing that line.
'Pure Feel Good' coincides with the Australian Open, of which Mount Franklin is the official spring water partner.
Senior brand manager at Coca-Cola Amatil, Anne Joly, said the aim was "to capture the purity and refreshment of 'Mount Franklin' as Australia’s premium spring water in a beautiful and unique way. The return of 'Mount Franklin' to screens comes at a peak time for the brand with summer and our sponsorship of the Australian Open 2014 in full swing".
The campaign spans TV, online, social, cinemas, print and in store point-of-sale.
