Volkswagen has kicked off a campaign that aims to help the Sydney Swans get pumped up before a game.
Volkswagen create Pump-Up Playlists which allows fans to created music playlists and dedicate the lists to specific players in a hope that the motivation will lead the team to victory.
Jutta Friese, general manager of marketing, Volkswagen Group Australia said “The warm-up area and locker room have previously been out of bounds to Swans fans but through Volkswagen Pump-Up Playlists, fans can now be in the ears of their favourite Swan as they put the final touches on their pre-game preparations. We’re really excited to be launching a campaign that will excite both players and fans while adding more to both of their experiences."
Executive Creative Director: Dylan Harrison
Deputy Executive Director: Darwin Tomlinson
Creative Team: Jim Curtis and Ryan Fitzgerald
