|Creative Agency:||GHO Sydney|
|Added:||05 March 2013|
Which superannuation brand gives away cupcakes? Suncorp Everyday Super does.
In its latest campaign, Suncorp Everyday Super uses giveaways and street activities around Queensland to promote what the brand stands for.
Suncorp Life's Lisa Harrison said “Pleasantly Surprised is a campaign we’re really excited about because it is a positive message about superannuation, a topic many Australians are not engaged in. We want our customers to understand the core benefit of Everyday Super; that super doesn’t need to be complicated.”
The campaign will be supported by radio and online.
To view the 'Pleasantly Surprised' microsite, click here.
Creative Director: Murray Redwood
Digital Director: Mark Ashley-Wilson
Art Director: Clement Lam
This week we've got interactive cinema ads, bus stops that becomes a library and an inactive Coca-Cola. Plus, a new medium based on illegal torrents.