Playstation: Perfect Day

16 October 2013
 

Advertiser: PlayStation

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A month ahead of the global release of the PS4, PlayStation has launched and ad set to Lou Reed's Perfect Day. The lyrics are sung by characters from what look like PS4's multiplayer games, including a racing game, a military style shooter and a medieval fantasy game, although none are named in the ad.

Created by BBH New York, the ad aired in the US during Monday Night Football earlier this week to mark a month until its US launch.

PS4 is set to launch in Australia later next month. Microsoft is due to launch its Xbox One console on November 22 as the two games-makers go head to head.

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