There isn't much that bothers young males today but swimming in poo seems to irk them more than death. SES Victoria has launched a clever campaign to stop people swimming in storm water.
Agency producer Joel Beath said “Our research showed us that ‘peer to peer conversation’ was the biggest activator for this age group. Fear, of injury, death, even animal corpses didn’t really factor with the age group. But if we could reframe the act of playing in flood water as something less glorified and more of a ‘shameful’, disgusting activity, we’d be able to activate members of that demographic to start calling out their mates for - literally - playing in poo.”
Watch the 'Whose Poo' spot.
Watch the 'Life of Poo' spot.
Creative Director: Keith Walsh
Director: Keiran Watson-Bonnice
Producers: Joel Beath, Jordan Prosser & Steve Jablonski
DOP: Mark Morris
