PlayStation 4 and pizza. A natural marriage. M&C Saatchi has highlighted this for Pizza Hut in a campaign that tells hungry people that they can win a console every hour for four weeks when they order a large pizza.
'Pizza Hut with the lot' went to air last week with a 15-second TVC shot by M&C Saatchi’s video production company Kit.
The campaign has a number of social activations led by tweets aggregating at #Pizza4PS4 along with other social platforms.
