Energy Australia's new campaign “Perfect Match” uses oOh!’s retail panels in Melbourne in an interactive shopper campaign that uses 'shopaLite' technology.
Leo Burnett has created a big red button that appears on the billboards so that when pressed, offers up pocket-sized information cards about Energy Australia's “flexible pricing plans”.
oOh!’s head of production, John Purcell, said that by “combining strong creative with dispensing ShopaLites is becoming more popular as they not only impact shoppers, but encourage interaction and greater connectivity.”
CREDITS
Creative Agency: Leo Burnett
Media Agency: Mediacom
