The New Zealand Government has unveiled a new-look campaign to promote the 2011 general election and referendum.
Created by Saatchi & Saatchi NZ, the "Orange Guy" campaign is designed to simplify the messaging to voters using a clean, fresh look and feel.
The integrated campaign is lead by 29 different TVC executions with a social media component set to roll out in the coming months.
Created by Saatchi & Saatchi NZ, the "Orange Guy" campaign is designed to simplify the messaging to voters using a clean, fresh look and feel.
The integrated campaign is lead by 29 different TVC executions with a social media component set to roll out in the coming months.
