Procter & Gamble launched an experiential campaign for its Pringles brand to celebrate one million 'likes' on Facebook.
The two-week campaign aims to give away 1 million chips in Sydney, Melbourne, Brisbane and Adelaide. The Pringles mascot will make an appearance at all the events.
The campaign was developed by MediaCom's Beyond Advertising and out-of-home media company Inlink's experiential division, Engage.
