Danone has rolled out a campaign challenge to promote Oikos zero fat yoghurt. Consumers are encouraged to record a video performing the "Oi, Oi, Oikos" cheer and upload it to Facebook.
AdNews Newsletter
AdNews Newsletter
Danone has rolled out a campaign challenge to promote Oikos zero fat yoghurt. Consumers are encouraged to record a video performing the "Oi, Oi, Oikos" cheer and upload it to Facebook.
