Victorian ski village Mt Buller has rolled out an out-of-home Adshel campaign called 'Mountain Makeover' in Melbourne's CBD.
Created by Andrew Hogg Design, the multifaceted campaign aims to showcase Mt Buller's ski slopes and encourage commuters to consider travelling to the snow. The campaign features digital screens, fake icicles and mountain scenery. Further executions are set to roll out in the coming weeks.
