| Advertiser: | Calypso |
| Creative Agency: | Eleven Communications |
| Added: | 17 November 2011 |
Fresh produce company One Harvest has launched a campaign to promote Calypso mangoes.
Created by Eleven Communications, the television spot uses the tagline "With more mango and less seed, you can't go past a Calypso". It is the first work to be produced by Eleven since winning the business in a competitive pitch earlier in the year.
The campaign goes to air this Sunday 20 November.
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.