Racing company Magic Millions has launched a campaign fronted by model Amanda Ware to promote its four-year partnership with Jeep and its upcoming annual carnival.
Ware, former winner of Australia's Next Top Model, will promote and attend the annual week-long horse racing carnival which takes place on the Gold Coast, Queensland. Jeep has also remained as the official naming rights partner and signed on for another four years.
Magic Millions co-owner, Katie Page-Harvey, said: “We are always striving for excellence and innovation in our ad campaigns to promote the Carnival. Every two years, we embrace change and challenge the team to create a fresh and inspiring ad campaign with a look that embodies a quintessential Queensland summer feel. Horses on the beach, high-end fashion and glorious Queensland weather never fail to create the ultimate ‘wow’ factor.
The event will take place on Saturday 11 January 2014.
Credits
Bauer Media Australia, Creative Director Advertising: Carolyn Innis
Photographer: Carlotta Moye
Video Production House: Hackett Films
Bauer Media Australia Producer: Robyn Mackenzie
Hair Artist: Michele McQuillan
Makeup: Natasha Severino
Fashion: Rachel Wayman
