Dutch bicycle brand Lekker has kicked off a tasty new print campaign that uses delicious imagery to promote its latest colour range.
The ads use copy that has been translated to Dutch and then translated to English to give it that 'English as a second language' feel.
Creative director, Nick Brown said “Lekker is Dutch for tasty. And the nature of the Vintage bicycles to send helped to thinking on the overall look and feel. Tintin Hedberg CI Melbourne is the essence of what we were after beautifully captured.”
