Fanta is making soft drinks fun by encouraging consumers to get creative and mix their own concoction of Fanta, name their creation and then share it with friends to win prizes.
The campaign also aims to promote the three new flavours that have recently launched in Australia, grape, mango passionfruit and the limited edition sour watermelon.
Fanta marketing manager Delia Maloney said “With the arrival of three fantastic new flavours last month of Grape, Mango Passionfruit and Sour Watermelon, Aussies now have eight delicious Fanta Flavours to mix, name and share.”
The spot will be supported by out-of-home, digital, social media, cinema and experiential sampling.
