The Royal Automobile Association has a smoking new outdoor campaign with a billboard that is literally fuming.
The billboard pours out environmentally-friendly steam from an image of a car in time with the changing of the traffic lights below.
Ooh! SA Sales Director, Nathan Robertson said “Adelaide is not traditionally known as a market for special builds in large format and this creative achieves outstanding cut-through with some real ‘out-there’ thinking."
Creative Director: James Rickard
Creative Team: Matt Minear, Michael Gagliardi, Dave Ormston
Agency Producer: Hayley Johnson
Production: oOh! Media
