Diet Coke ads are often known for featuring shirtless men. Following in the footsteps of the recent Diet Coke ad 'Gardener' and to also celebrate Diet Coke's 30th anniversary in Europe, Marc Jacobs shows some skin and his Spongebob Squarepants tattoo for the latest spot.
Featuring the well-known Diet Coke song by Etta James, three woman are walking past a photo booth when the hear a can open and decide to head over to the booth. Photos print out of the machine which make the women flutter, they open the curtain to find a shirtless Marc Jacobs drinking a can of Diet Coke.
Jacobs says “I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad".
