Man of 1000 faces
| Advertiser: | Schick |
| Creative Agency: | JWT Sydney |
| Added: | 30 June 2010 |
Click on thumbnails :
Executive creative director: Angus Hennah
Creative Director, Digital & Direct: Ashadi Hopper
Director: Jesse McElroy
Creatives: Michael Malberbe, Hamish Spencer, Viktor Blanke
Schick have launched an interactive digital campaign which promotes the Shick Quattro Titanium Freestyle.
The "Man of 1000 faces" campaign, created by JWT, is a cross-platform campaign which encourages male facial hairstyles rather than clean shaving.
Consumers are challenged to match or beat the facial styles presented in the campaign through an online promotion, with cash prizes as incentive.
The campaign uses online and digital (including online video), as well as street press, posters and in-venue ads that will drive traffic online.
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