Makes food better

21 May 2010

Advertiser: Fusion Beer
Media Agency: UM (NSW)

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Animation: Nathan Richman

Production: Vinyl

Fusion Brewing is launching its largest ever advertising campaign since the boutique beer brewer debuted in 2006.

The campaign will showcase the brands Bluebottle (seafood), Firefly (spicy food) and Prime (made for meat) which were created in consultation with the expertise of celebrity chef and restaurant reviewer Matthew Evans.

Fusion has also stepped into the rapidly growing cider market by purchasing the exclusive rights to sell and distribute locally produced Snowies Cider.

Fusion Brewing was launched by admen and beer connossieurs Universal McCann managing director Travis Johnson, Yahoo!7 general sales manager Joshua Barnes, Chris O'Keefe and Scott Douglas in 2006 after they identified a niche in the market – to approach beer brewing with the intent of matching it to a specific food type.

To find out more about Fusion's campaign, read today's AdNews [21 May 2010, page 6].


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