Make Your Smooth

5 July 2010

Advertiser: Bundaberg Rum
Creative Agency: Leo Burnett Sydney

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Executive Creative Director: Andy DiLallo
Art Director: Tim Green
Copywriter: Rupert Taylor

Bundaberg Rum has launched their first TVC in over a year to promote their Bundaberg Red product.

The western-style TVC sees the return of the iconic Bundy R. Bear, who has been given a CGI makeover by Sydney-based effects specialists Animal Logic.

The 12-week campaign was developed to promote Bundaberg Red as a smoother alternative to Bundaberg Rum.

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