Philips has launched a global campaign to promote its Wake-up Light with the tagline "Make Me a Morning Person".
Created by Tribal DDB Amsterdam, the campaign aims to convert event the worst "non-morning" people into morning people in 21 days, highlighting the key benefits of the Wake-up Light - improving mood, alertness and ease of getting out of bed, by simulating the rising sun.
The campaign is running across digital, point-of-sale, social media and PR activity.
