Creative agency Workshop Australia has hit ten years old. It will likely be buying something sparkling from one of its clients, Minchinbury Wines, for which it has just created a new marketing push.
The brand has been revamping its range and packaging range and appointed Workshop to bring it back into the spotlight amongst its predominantly female audience.
Tasked with putting the fizz back into the visuals, Workshop came up with Make it Pop with Minchinbury - a 1950's style nod to pop art - which will appear in press, digital media, outdoor and in-store.
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