Creative Director: Cameron Hoelter
Lumix FT2 – ‘Skim’
Art Director: Cameron Hoelter
Lumix G2 - ‘No Expert’
Art Director: Nic Buckingham
Lumix TZ10 – ‘Mixed Up’
Art Director: Alan Vladusic
Panasonic will launch a campaign for three of its LUMIX cameras Sunday 11 July.
Three TVCs were created by Campaign Palace to feature the DMC-G2, DMC-TZ10 and DMC-FT2 models and will air on free-to-air and pay TV. The campaign will also span across targeted magazine, online, point-of-sale and outdoor advertising.
The TVC, 'No expert', for the DMC-G2 model features the tagline 'you don't have to be a great photographer to take great photos', to emphasise what Panasonic sees as its advanced intuitive technology. The DMC-TZ10 is being marketed as the perfect travel camera and the DMC-FT2 as ideal for the outdoorsman.