James Boag has kicked off a digital campaign to support its "Lost Waters of Tasmania" on-pack promotion, offering people a $10,000 reward if they find it.
Created by Holler Sydney, the campaign incorporates guerilla posters, Twitter and phoned-in search tip-offs, with hunt updates centred on the James Boag Facebook page.
The campaign builds a new angle on to the "special qualities" of the James Boag "Made from Tasmanian Water" television campaign.
